Some private label product ideas that you can try right now

Are you interested in finding out what are the private label products that are currently trending? 

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In this article we will present to you our research on the products that are in high demand right now. These products are currently skyrocketing with their sales on marketplaces such as Amazon. If you want to increase your chances of developing a successful product, continue reading further to learn about the products that are currently trending. Let’s dive right in.

What are private label products?

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Summarizing the definition in Wikipedia, private label products are products manufactured under your own brand by another company. Those products cover a scope of a large variety of industries - from food to cosmetics.

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Simply put, you are the brand owner who must focus on increasing your brand's sales and popularity, while your manufacturer handles the supply of your products.

Most of the products on Amazon and eBay are sold by sellers whose products are private-label manufactured. In fact, Amazon itself has several brands of private-label products.

Many business owners take the decision to run their own eCommerce store, where they source their products from a private label manufacturer, while they focus on driving traffic to their website.     

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The truth is that success doesn’t come overnight and running a private label business isn’t that easy. You need to find a reliable private label manufacturer and establish a trustworthy relationship with them. You need to have your full attention and focus on growing the awareness and market share of your private label product. 

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It is important to do your research before starting to develop your private label products. It is advisable to find a manufacturer close to your marketplace to save on shipping costs and time. You also have to decide on the channel through which you will distribute your products to your customers. 

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But most importantly, you must have a creative idea for your brand and a product that is currently trending. 

Why are creative brand ideas important for your business?

When thinking about your brand development, the options seem limitless and can often cause frustration and confusion. 

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Don’t give up yet. Further down, we will cover some basics of branding that will help you ask yourself the right questions to continue your entrepreneurial journey in the right direction.

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So why are creative branding ideas important?

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It is of utter importance to create coherent branding for your private label products and to have a positive perception of them among your customers. Most brands fail and do not live up to the expectations that are set. 

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Wouldn’t it be a dream come true to be among the few brand owners that captivate the attention of more than 46% of their target audience?

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Branding is about having a distinctive image and logo, contrast colors in your designs, effective marketing strategies, and an engaging message that you send to your audience. 

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All that…

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…but also much more

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Good branding is one that captivates your target audience's attention while satisfying a need that they must have. 

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Potential customers begin to form their opinions from the moment they see your product. They pay close attention to what your products say and do, and based on that information, they make an emotional decision about whether to proceed with a purchase.

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The key is to choose a trending product that is currently in demand. Let's be honest—if your product doesn’t affect a certain nerve on the market, then even a good marketing strategy will not be as effective in generating more sales. 

6 great and trendy private label ideas

Now that we have more knowledge about branding and private label products, let’s explore the 6 great private label ideas that are currently trending.

Water bottles

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Water bottle brands such as Hydroflask and Swell are becoming increasingly popular. This shows that there is a high demand for reusable water bottles, which is a potential opportunity to get involved in. 

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The social responsibility movement is on its rise and people get influenced towards spending more on products that are environmentally friendly. 

Cosmetics

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An insane sales growth within the cosmetics industry can be observed by looking at the numbers of sales achieved by beauty and skincare products sold on Amazon. 

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Hand sanitizers are a cosmetics product category that greatly contributed to the growth of sales within the industry.

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The online shopping of skincare products also has its fair share of contribution to the increasing sales of cosmetics private label products. Products such as face sheet masks, purifying foams, face and hand creams are within the currently trending products.

Phone accessories

Private labeling phone accessories isn’t that hard, and your margins can be pretty high. Therefore, keep this category in mind when researching possible products to sell.

Clothes and accessories

Organic cotton products are also in high demand. From T-shirts to cotton pants, they can be a good way to start your business.

Party games

One of the fastest-growing product categories currently is party games. Party games hold a big chunk of the market share, as no one likes to play a rip-off version of Monopoly. 

Reusable bags

Consumers have an increasing desire to have a positive impact on the environment. Therefore it’s not surprising that people are turning to alternatives such as reusable bags.

One less plastic bag contributes to a cleaner environment.

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